Here's an exclusive excerpt from Supreme's new book
Carlo McCormick's intro asks what birthed the iconic, irrepressible brand.
Left: i-D Magazine ad by Williams Strobeck, 2016. Right: i-D Magazine 35th Anniversary issue, Supreme cover with Slick Rick, 20015. Images courtesy of Supreme.
Supreme's second monograph dropped today, and no doubt will shortly be sold out. Published with Phaidon, the special Supreme edition of the book comes in a slip case, and includes a poster and sticker. It's what's inside the book, however, which is marks it out as extra special — it documents the visual output of the brand from 2010-2018 (we've had to wait nine years since the label's first book), in which time the New York skate label has gone from cult to coffee table book. Coming in at a hefty and fabulous 351 pages, it features the photography of Alasdair McLellan, David Sims, and Nobuyoshi Araki, as well as William Strobeck and Hanna Moon. Text-wise, obviously "Supreme" is written quite a few times, but there's also a poem by Harmony Korine, and essay by Carlo McCormick. Below, you can read an excerpt of Carlo's text, that Supreme has shared with i-D:
"Twenty-five years: not the end of the story by any means, seems now to just be getting started, it offers a worthy moment to consider what Supreme, as a brand and an attitude, has come to represent. Supreme opened because the city didn’t have a real skate shop, and it was what might be kindly called a failing business until they hit on the idea of making and selling their own tee shirts for a bit of desperate cash flow. As a site of irascible delinquency, not as a brand or even a store so much as a clubhouse for a new wave of miscreants, Supreme was born out of the irrepressible energies and wretched boredom that is youth.”