anthony vaccarello’s first campaign for saint laurent is here

The sun drenched, black and white image stars long-time Vaccarello muse Anja Rubik as a rock and roll goddess on the banks of the Seine.

by Charlotte Gush
15 September 2016, 10:55am

Anthony Vaccarello's first campaign for Saint Laurent has arrived, starring his long time muse Anja Rubik as a gold body suit wearing badass -- "a free, hedonist and elusive woman" catching some early morning sun on a bridge over the Seine river in Paris.

Styled by i-D's Fashion Director and super stylist Alastair McKimm, the images shares sneak peak at Vaccarello's first collection for the maison, the low-cut, gold embroidered bodysuit styled with an acid wash denim jacket is a quintessential example of the modern sex appeal the Italian-Belgian designer has become known for, with his own label and during his previous tenure as creative director of Versus Versace.

Shot in black and white by Inez Van Lamsweerde and Vinoodh Matadin, with Rubik's hair artfully dishevelled and tan line on full show, the campaign suggests Vaccarello take on the rock and roll style that was so successful for Hedi Slimane at the French house, with a statement from the maison describing it as "a femininity without frills, rooted in paradoxes, a sensuality tied to the body".

Inez and Vinoodh also shot a film with Anja Rubik, which will debut on Saint Laurent's social media channels on the day of the spring/summer 17 show in Paris, Tuesday 27 September. The print campaign will appear internationally from today, with billboards across Paris from 28 September.


Text Charlotte Gush

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Inez van Lamsweerde
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