linda evangelista scrubs up well in moschino's new fragrance ad

Smell as Fresh as you look with Jeremy Scott's latest eau de toilette.

by Felicity Kinsella
07 October 2015, 3:14pm

You'd be forgiven for wanting to give your glass tabletop a streak-free shine by using Moschino's newest fragrance, Fresh (after all, Isabella Blow used to clean Anna Wintour's desk at Vogue with Perrier water and Chanel No. 5). Although Jeremy Scott's latest eau de toilette is housed in a bottle resembling Windex Original Glass Cleaner, Fresh is not in fact a multipurpose cleaning product; it's the sweet, sweet scent of mandarin, bergamot, white peony, osmanthus, clear wood, white patchouli and ambrox. So fresh, so clean!

The full Windex look was first modeled in Scott's collection for Moschino spring/summer 16 by Bella Hadid, and the similarly shaped iPhone cases sold out almost immediately. But never fear: you can now own your own bottle of Fresh and look as squeaky clean as Linda Evangelista in the fragrance's campaign. Photographed by Steven Meisel and styled by Carlyne Cerf de Dudzeele, Linda looks every inch the glamorous housewife. But we all know cleaning's not really on the agenda for the legendary supermodel who doesn't get out of bed for less than $10,000 a day…

Jeremy Scott
steven meisel
spring/summer 16
linda evangelista
carlyne cerf de dudzeele
eau de toilette