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​the anti-consumerism chairs that consumers are desperate to bag

Artist Simon Freund used shopping bags from popular brands to deck out his chairs. Now people are all over them.

by Stuart Brumfitt
|
26 November 2015, 3:20pm

German artist Simon Freund created a selection of chairs using big brand shopping bags hoping to throw light on consumerism hoping to make viewers reflect on consumption. But his chairs using bags from fashion brands like Supreme, Acne Studios and Wood Wood as well as mass market Primark and Aldi have proved hugely popular and are already in high demand. 

"The aim of the project is to further visualise my criticism of contemporary consumerism and my view on value and the relationship of design and functionality," Simon told us. But he's been surprised to see that his anti-consumerist creations are now on many hype beasts' shopping lists. "I'm afraid I already needed to turn down some offers from people wanting to buy one of the chairs - with Supreme being the most wanted of course. Obviously the hype around these brands, and the need to consume them, was part of my initial thought - I just didn't realise people are that much blinded by them."

simonfreund.com

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simon freund