​giles deacon closes ready to wear, moves to couture

The British designer will focus on couture and red carpet commissions.

by Charlotte Gush
|
25 January 2016, 3:27pm

Giles Deacon announced this morning that he plans to close his ready-to-wear line to focus on private orders and red carpet commissions. He'll transition from London Fashion Week to the Paris Couture schedule, where he'll show a new collection in July. "We want to focus on what we do well, and maximize the success of the red carpet and private client work we've been doing over the past four years. We want to be the go-to business for super special daywear and eveningwear, to focus on what we are known for, and what our customers want from us," Deacon told WWD.

Deacon's decision follows the announcement in December from another top London designer, Jonathan Saunders, that he has closed his eponymous label for personal reasons. Explaining the reasoning behind his decision, Giles said: "With couture, it means I get to show fall in July, with delivery in September. My clients will be getting their pieces in season… This business gives you a lot more control, because it means everything that's ordered is sold, and each customer gets an individual piece".

The move into couture will see the expansion of Deacon's teams in both Paris and London, a new showroom opening in Mayfair and possibly the launch of virtual fashion shows.

Credits


Text Charlotte Gush
Photography Jason Lloyd Evans

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closing
ready-to-wear
giles deacon