tess holliday and karley sciortino star in h&m’s sustainable fashion video
“There are no rules in fashion but one. That is to recycle your clothes.”
Back in 2013, H&M launched its Garment Collecting initiative, which allowed shoppers to exchange a bag full of unwanted garms for a $5 voucher in any store. Since then, over 14,000 tons of old clothes have been collected globally. Now, the Swedish brand has launched Close the Loop, a collection of 10 denim pieces made from the textiles recycled from the Garment Collecting initiative. Check the reborn pieces out in a new film directed by Max Vitali, starring a host of familiar faces including Daniel Lismore, Tess Holliday, Iggy Pop and Karley Sciortino.
While you might not get that gift certificate today, recycling clothing will earn you something much more rewarding: good karma. Did you know that 95% of trashed clothes could have been re-worn or recycled, and that recycling one t-shirt saves 2100 liters of water? Basically, you can help save the planet by not clogging up landfills and not squandering the natural resources used in fabric production.