fall into philipp plein’s futuristic world

The new campaign stars Lucky Blue Smith, Pyper America, Hailey Baldwin and Ajak Deng.

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22 December 2015, 11:46am

Uniting the stars of his spring/summer 16 Milan show, Philipp Plein's latest campaign features an array of otherworldly beauties, from Hailey Baldwin and Ajak Deng, to Pyper America and Lucky Blue Smith. Shot by the inimitable Steven Klein, the campaign brings to life a post-apocalyptic lab, filled with robot arms and sci-fi heroines to compliment the futuristic and grungy elements of Plein's spring/summer 16 collection. The campaign marks a new era for the luxury brand, as it looks towards the new year for the opening of their first flagship store in London.