the a-z of pronunciation

Our playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH'ZE'DEEN AH'LAI'AH) in Paris to Zegna (ZEN'YA) in Milan. This is how top supermodels say these things, so look, listen and learn...

by i-D Team
19 March 2014, 2:10pm


Director Barnaby Roper at Cadence NY
Executive Producer Neil Cooper at Cadence NY
Producer Nina Qayyum at Cadence NY
Casting Larissa Gunn for PRODn at Art + Commerce
Post Production Modern Post
Music Tristan Bechet at Cadence NY
Stylist Michelle Cameron at Frank Reps
Hair Peter Gray at Home Agency L'Oreal Paris Hair Expertise
Make-up Lisa Houghton at Tim Howard
Nail Technician Dawn Sterling at Melbourne Artists Management
Head Pieces Peter Gray and Takayuki Shibata
Styling Assistant Regina Chan
Hair Assistant Diana Macaluso, Ryan Mitchell, Helen Reavey
Make-up Assistants Michael Chua, Kento Tsubo, Mami Lizuka
Fashion Interns Danya Christison, Orlando Cordero
Executive Producer Eddy Moretti
Executive Producer Shane Smith
Executive Producer Suroosh Alvi
Executive Producer Andrew Creighton
Global Head of Video Danielle Bennison-Brown
Associate Producer Jack Robinson
Juliana Schurig wears dress Azzedine Alaïa.
Grace Bol wears jacket Balmain. Harness Atsuko Kudo. Shorts American Apparel. Ring Ming Yu Wang.
Liu Wen wears dress and hat Hussein Chalayan. Ring Bliss Lau.
Alana Zimmer wears hat and dress Ann Demeulemeester. Necklace Alexis Bittar. Rings Maria Black.
Esmerelda Seay-Reynolds wears shirt Erdem. All jewellery Eddie Borgo.
Samantha Gradoville wears top and skirt Fausto Puglisi. Cuff and ring Maiyet.
Soo Joo Park wears dress Givenchy by Riccardo Tisci. Necklace and cuff Ming Yu Wang.
Grace Bol wears scarves and gloves Hermès.
Tao Okamoto wears jacket and skirt Issey Miyake. Hat Philip Treacy.
Juliana Schurig wears headpiece and top Junya Watanabe. Cuff Alexis Bittar.
Miles McMillan wears all clothing Kris Van Assche. Ring Blue Bayer.
Alana Zimmer wears scarf Loewe. Harness Zana Bayne. Ring N. Historiae.
Josephine Skriver wears bag Moschino. Earrings N. Historiae.
Grace Mahary wears all clothing Nike.
Esmerelda Seay-Reynolds wears top Ostwald Helgason. Necklaces Florain and Virzi + De Luca.
Sigrid Agren wears all clothing Proenza Schouler.
Marcel Castenmiller wears all clothing Alexander McQueen.
Miles McMillan wears all clothing Comme des Garçons.Hanne Gaby wears all clothing Saint Laurent by Hedi Slimane. Cuff and rings Asea.
Liu Wen wears top Thierry Mugler. Earrings Vanessa Gade.
Armando Cabral wears all clothing Umit Benan. Bracelet Delfina Delettrez. Ring Uncommon Matter.
Lindsey Wixson wears all clothing Versace. Necklace Erickson Beamon.
RJ King wears shirt Walter Van Beirendonck.
Xiao Wen Ju wears dress Chanel. Glove La Crasia.
Tilda Lindstam wears dress and gloves Yohji Yamamoto. Ring Circa Sixty Three.
Sigrid Agren wears shirt Z Zegna.

how to
Liu Wen
Tao Okamoto
commissioned films
latest films
declan higgins
Alexander McQueen
fashion videos
Hedi Slimane
Hussein Chalayan
Proenza Schouler
Rei Kawakubo
Yohji Yamamoto
Issey Miyake
Azzedine Alaia
Thierry Mugler
Barnaby Roper
Michelle Cameron
Tilda Lindstam
grace bol
Walter Van Beirendonck
hanne gaby odiele
Kris van Assche
Josephine Skriver
fashion alphabet
ann demeulemeester
lindsey wixson
saint laurent paris
umit benan
soo joo
juliana schurig
xiao wen ju
grace mahary
marcel castenmiller
junya watanabe
esmerelda seay-reynolds
fausto puglisi
alana zimmer
armando cabral
miles mcmillan
rj king
samantha gradoville
sigrid agren