​feel the bern as balenciaga pays tribute to bernie sanders at fall/winter 17 show

Bernie? Balenciaga? Bernlenciaga! Demna refashions the Balenciaga logo to shout out the Commander-in-Chief we could’ve had.

by Felix Petty
18 January 2017, 1:45pm

With Trump's inauguration looming closer and closer, much of the conversation and anticipation around the menswear shows has revolved around how the designers might choose to handle the fact that the President-elect will soon just be the President.

At Balenciaga, this took the form of a coded tribute to our fave socialist grandpa, Bernie Sanders. The brand lifted Bernie's campaign logo design as a motif of the fall/winter 17 menswear collection, which featuring Democrat-blue and Republican-red jackets, shirts, and big cozy scarves — perfect for wrapping up warm as we approach the oncoming nuclear winter.

On the other side of the appropriation spectrum, Demna's corporate subversion in the DHL-vein continued, turning the logo of Kering — Balenciaga's parent company — into this season's soon-to-be-spoofed-must-have sweater.

Read: Giving the kids what they want since 1981, Demna Gvasalia is the defiant designer bringing new light into the hallowed halls of Balenciaga.


Text Felix Petty

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