kendrick drops 'king kunta' video
The rapper is at home in sundrenched Compton for the new clip.
Filmed in Instagram-ready 1:1 ratio, Director X takes the reigns filming Lamar around Compton. Kendrick returns to his throne dressed in simple white tee and baseball cap, and literally running the game by performing on top of the local mini-mart. The video is a glorious homage to classic hip-hop promos, complete with bright sun and backup baes, and his gang of friends performing the now trademark Kendrick hoedown.