​kanye west to premiere new album swish live at madison square garden

The 11 February performance will be livestreamed to cinemas around the world, and is likely to coincide with the presentation of Yeezy season 3.

by Charlotte Gush
26 January 2016, 6:05pm

Tickets have gone on sale at a German cinema chain for a screening of the premiere of Kanye West's much-anticipated new album SWISH, streaming live from New York's Madison Square Garden on 11 February.

As the CinemaxX website points out, the "worldwide art performance" is widely expected to be presented at the same time as the Yeezy Season 3 collection after Kanye previously posted an image of a laptop screen showing the 11th date, which is during New York Fashion Week.

Kanye has premiered new tracks at his fashion shows before, but a full album-reveal-slash-runway-show at Madison Square Garden promises to be his biggest fashion-music spectacle yet. There's no word about whether the screening will coincide with a physical and digital launch, or if Tidal will have anything to do with it.

CinemaxX are only selling tickets for screenings across Germany, but worldwide events are set to go on sale soon at

Yeezy Season 3
madison square gardens