​xiao wen ju is the new face of l’oreal

And what a beautiful face it is.

by Tish Weinstock
11 February 2016, 2:48pm

Part model, part pixie, Xiao Wen Ju has taken the fashion world by storm ever since she first magically appeared on the scene. With campaigns for Dior, Calvin Klein, and DKNY already under her belt, now she's gone and bagged herself yet another. Joining the likes of Doutzen Kroes, Natasha Poly, Luma Grothe, Liya Kebede, and Karlie Kloss, Ju has been named as one of the new faces of L'Oreal Paris' latest hair campaign. "It's kind of like a dream come true!," she told Vogue, "When I was little, I always watched TV and [remember] the advertising—translated in English as 'You're worth it.' I always copied those words, and I always used their hair products—the hairspray, the shampoo. Now maybe one day my face will be on them!" And what a beautiful face it is!


Photography courtesy of @jujujuxiaowen

xiao wen ju