watch amandla stenberg and grimes in stella mccartney’s new fragrance ad

Grimes and Amandla go on a dreamy road trip alongside Lola Leon and Kenya Kinski-Jones in the first full-length ad for the sustainably-made fragrance.

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Jul 11 2016, 2:15pm

Following the announcement back in April that Grimes is the new face of Stella McCartney's POP fragrance, the first full-length ad for the campaign has been officially released after leaking online last night, featuring Amandla Stenberg, Lola Leon and Kenya Kinski-Jones who also joined the POP girl gang. The minute-long film follows the women as they embark on a dreamy desert road trip soundtracked by Venus Fly from Grimes' latest album Art Angels.

The brand also shared a short pink-tinted video spotlighting i-D favourite Amandla Stenberg as a new face of the fragrance. Written alongside a 10 second teaser of Stenberg, Stella McCartney says, "Amandla who I'm in awe of emerges as this whole other creature. She owns it and is totally alive - that's what is so contagious. They're all so different and they're all coming together in such a beautiful way".

Credits


Text Lula Ososki