iconic models including devon aoki and gemma ward star in fergie’s new video
The clip for M.I.L.F.$ features a fierce squad of super mums.
It's been three years since Fergie had her first baby and if you've been curious about what she's been up to during that time (beyond raising a human), we now have something of an answer. Her new song is called M.I.L.F $ and it's essentially an anthem of rebellion in honour of mothers who refuse to let a well-cared for baby stand in the way of them being fierce, independent, having good hair, nails or making their own money.
Directed by Colin Tilley, who's previously worked with Nicki Minaj and Kendrick Lamar, the video takes place in a pastel coloured domestic dystopia and includes cameos by a host of famous, successful, multi-tasking, fairly unrealistically beautiful real-life mothers including Kim Kardashian West, Chrissy Teigen, Alessandra Ambrosio, Ciara, Gemma Ward, Tara Lynn, Devon Aoki, Angela Lindvall, Isabeli Fontana, Amber Valletta, and Natasha Poly. Together they form a formidable mum gang, fully aware and proud of their power to give and sustain life.
In this instance M.I.L.F. stands for 'Mother's I'd Like To Follow' and despite its being a ridiculous parody, the song acknowledges the idea that women often discover a new side to their sexuality after giving birth. Kim Kardashian has famously stated that she's never felt sexier than since becoming a mother and clearly Fergie is feeling it too. In a world where women are often left behind or disadvantaged in corporate environments, especially if they choose to have a baby, any message devoted acknowledging the power they wield is a positive one. As Fergie puts it, "Changing the acronym to Moms I'd Like To Follow is about empowering women who do it all, they have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course :)."
Text Briony Wright