Gia Ford’s Murder In The Dark EP is a camp sexy horror show
Take an exclusive first look at the title track's music video here.
Photography Melony Lemon
Who among us has not, at some point, mused over the lack of lesbian vampire themed musical projects? Just us? You see, 23-year-old Sheffield-born-and-raised Londoner Gia Ford recently set out to do just that. Somewhere along the way though, the concept record evolved into a dark and wonderful 9-tracker that edges away from the pop of her debut EP Poster Boy and in an altogether more unsettling direction. Out today on Dirty Hit -- home to Rina Sawayama and The 1975 -- Gia’s Murder In The Dark EP is sexy, camp and deliciously cinematic.
Co-produced by Gia and Fred Macpherson of Spector, there are twisted remixes as interludes, horror samples and literal screams opening proceedings. That’s not to say that it’s all comedy though -- far from it. “Murder In The Dark is a much more sophisticated EP for me,” Gia says. “It’s more nuanced musically and in terms of the world it inhabits. Since I was a kid I’ve always been drawn to the dark corners of our societies, the shadows in the alley, the serial killer next door… I wanted to create that tone across the EP. It’s nice to mysticise that a little bit and have control over that narrative -- it’s a distraction from all the real horrors one might face in our lives.”
Treating us incredibly well (or luring us into a false sense of security with murder on her mind?) Gia has given i-D an exclusive first look at the killer music video for the title track, the EP’s closer and the poppiest on the record. Directed by her live-in visual collaborator and girlfriend (particularly handy, in a time like this!) Melony Lemon, it’s a veritable 70s detective thriller complete with pools of blood, a power suit, and a suffocating twist at the end. There’s something a little Tarantino about it and we can’t get enough.