the truth about vlogging: introducing bunny meyer aka grav3yardgirl

​In celebration of YouTube’s 10th anniversary, this week we will be delving into the weird and wonderful world of internet vlogging, as we meet the voices of the digi generation and online stars of tomorrow who have been redefining the very meaning of...

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19 March 2015, 10:55am

"Vlogging makes fashion fun and feel more accessible to everyone," says 29-year-old Bunny Meyer AKA Grav3yardgirl, who has been making videos since 2010. The Lady Gaga of fashion vlogging, Bunny represents all that is weird and wonderful about the World Wide Web. Because, unlike most fashion vloggers, Bunny takes a much more eccentric approach when discussing style and beauty, which is why she's so incredibly popular. She's quirky, she's crazy, and she has over 4,000,000 subscribers to her channel, all of whom she refers to as her Swamp family. A far cry from the polished videos of high fashion, Bunny's vlogs are candid, authentic and brimming with personality. A pioneer of democratic fashion we caught up with the fashion vlogger to talk fans, haters, and why fashion should no longer be so exclusive.

What's so great about vlogging?
The most rewarding part has to be my Swamp Family (what I call my subscribers) it has just been such an amazing experience to connect with so many people globally who are so talented, kind, and diverse.

Why do you think vlogging has become such a craze, and even more popular than branded videos from large fashion companies?
People can relate to vloggers on a more personal level. Even though some of us are blessed to have large audiences, at the end of the day we're all just regular people sitting in front of a camera/computer. I view my audience as my personal friends. If I was recommending a product to a personal friend I wouldn't lie, stretch the truth about how good something is, so why would I lie to my audience in a video?

How has vlogging changed how we consume fashion?
I think it's allowed for so much more self-expression/the birth of lots of new style 'genres'. I think there's a lot less stereotyping or pressure to dress in one specific style.

What would you say to critics who argue that vlogging has removed a certain sense of artistry and exclusivity when it comes to fashion?
I think those critics don't have a very firm sense on the reality of 'fashion'. Fashion is an art form, but it's also something that's meant to be consumed. Most average consumers are not equipped with the fortunes required to acquire the 'exclusivity' of couture, and most 'artistry' pieces are not what fit into the average person's wardrobe needs. Vlogging taps into a more practical/accessible form of fashion that I feel is often overlooked.

Should fashion be democratic?
Absolutely. Everyone should be able to have to right to decide what's fashionable to them. What makes them feel happy/confident/comfortable. I feel like that's part of the beauty of fashion in vlogging. There are so many vloggers with such different/distinctive styles. I feel like seeing some of these different fashions make people feel more comfortable/confident to step out of their 'shells' and try new things instead of waiting for magazines to tell them what to wear. This industry has allowed for so many new voices to have power and express what they like, allowing more people to feel like it's 'ok' to like those things too.

Can anyone be a vlogger?
Absolutely anyone can be a vlogger. It takes time & dedication but each person is different & valuable and could provide a totally unique outlook on their style/thoughts/feelings. The more people who get involved, the voices will be heard and I definitely think diversity is an extremely powerful thing.

How does it feel to have an entire community surrounding and supporting you?
Everyday is a blessing. I never expected this to happen. If you had told me five years ago I would have laughed in disbelief.

How do you deal with online trolls?
I believe the best way to deal with online trolls (and bullies in real life!) is continually practicing a high level of tolerance. I know not everyone is going to enjoy my content, and sometimes those people may express their dislike in a negative, hurtful way- but I find the best thing to do is ignore, block, delete and move on, instead of getting into a confrontation. You can't FORCE people to like you, respect you, or even express themselves in a 'responsible' manner, but you can control how YOU respond to it.

Does vlogging empower you as a woman?
Yes. One of the biggest ways is just the exposure from hearing and seeing so many experiences from making vlogs about particular topics, and then getting so many responses of people who have been through the same things/had the same feelings, etc. It gives you an incredible feeling of 'oneness'- like this isn't just something I'm feeling- this is something that thousands of other women all over the world have experienced as well. 

Credits


Text Tish Weinstock