video premiere: sunflower bean, 'easier said'

Fans forever, we’re more than pleased to present a first look at the band’s pagan ceremony turned dance party in the woods. You’re welcome.

by Francesca Dunn
09 March 2016, 2:30pm

"Easier Said," the lead single from Sunflower Bean's debut Human Ceremony LP, just so happens to be Julia Cumming's favorite. "It's the one that I feel closest to lyrically and conceptually and I'm really proud that we did it." She told i-D in our Pre-Spring issue. The song is about "some feelings last Winter. We were all out of school and just working on the band. And sometimes when you're in the thick of the music scene and everyone's trying really hard, it can seem kind of bleak... it's just a little reflective on myself and ourselves and the scene around us."

Shot entirely on film, the accompanying visuals are full of aesthetically pleasing ritualistic pagan activity involving fire (it's lit), masked men, and Julia as a winged angel in leathers on the back of a motorbike. "We wanted to do something different with the video. A lot of our other videos have been shot on iPhones, which was cool, but we wanted to try the polar opposite of that which is why we asked the director, Charlotte, to work on film. We also wanted the visuals to work with the feeling of the song more so than the literal meaning. The movement, the elements, and the colors in the video capture that vibe." 

With immaculate styling throughout and a crown that even Tavi would be proud of, things result in a late-night dance party in the deep, dark, misty woods complete with killer moves from JC and sparkle jackets from the boys. A half curtsy from Julia and the past 3 minutes and 26 seconds have been iconic but it's time to call it a night. Peace out. 

Video Premiere
music news
Sunflower bean
Julia Cumming
human ceremony
Fat Possum Records
easier said
jacob faber
nick kilver