olivier rousteing has the midas touch

The French designer has teamed up with NikeLab to create the Football Nouveau collection.

by Tish Weinstock
|
23 May 2016, 4:55pm

While he may be heralded for his skills as a designer, Olivier Rousteing's love of football hasn't gone unnoticed. Step in NikeLab, who have cherry picked the Balmain bo$$ to collaborate with on their Summer of Sport series. Reimagining traditional football designs as modern silhouettes, the NikeLab x Olivier Rousteing: Football Nouveau collection blends the street wear cool of fashion with the athleticism of the iconic sport and the technically advanced materials that Nike has become synonymous with. "Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes," explains Rousteing. "What I love about this collection is that we are integrating the iconic style of football into sport style." From tops and dresses to jackets and a selection of three shoes, the collection is a stylish answer to off-pitch chic. "Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men's and women's collections, but also between the two," confirms Jarrett Reynolds, NikeLab Senior Apparel Design Director. "At every design review, he'd ask, 'Would a football player really wear that?' That question helped keep the collection rooted in sport."

The NikeLab x Olivier Rousteing: Football Nouveau collection will be available beginning June 2 at nike.com/nikelab and select NikeLab stores.

Credits


Text Tish Weinstock