paloma elsesser stars in nike’s new body positive campaign

The writer, model and all round megababe has been cherry picked to front the sportswear giant’s latest sports bra campaign

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Jul 20 2016, 12:55pm

Are you sports bra ready? Of course you are, you're perfect, which is exactly the kind of message Nike is trying to convey with its new body positive campaign. Featuring a range of diverse body types, the campaign for the sportswear giant's brand new sports bra is fronted by a host of supercool NYC creatives including DJ duo Angel and Dren, Yoga For Bad People founder Katelin Sisson and creator of Trill Yoga, Claire Fountain, while heading it up is writer, model and all round megababe Paloma Elsesser. Accompanying each image is a step by step guide to Sports Bra 101, which dishes out handy facts on what size to pick and when to wear it ("a BBQ, work out and rejoicing in the park with someone you love" according to Paloma.)

Credits


Text Tish Weinstock
Photography courtesy of Nike