​balmain for h&m is coming

Olivier Rousteing announced the collaboration at the Billboard Music Awards.

by Charlotte Gush and i-D Staff
18 May 2015, 12:21pm


Balmain is the latest brand to collaborate with high street giants H&M. Creative director Olivier Rousteing revealed the news via Instagram last night at the Billboard Music Awards. Rousteing captioned a gilded Instagram video "THE WORD IS OUT ⚡️⚡️ #secretrevealed join MY new ARMY #HMBALMAINATION #areyouready? @balmainparis @hm" before posting a series of selfies with models Jourdan Dunn and Kendall Jenner, who both wore pieces from the collection to the awards ceremony.


The full collection has not been revealed, but looking at the pieces Jourdan and Kendall were wearing, we can guess that there will be lots of Balmain Army military braiding with gold accents and accessories, pearl lattice work à la fall/winter 12 and wrapped silky mini skirts referencing Balmain's fall/winter 13 collection.

H&M have previously collaborated with a number of high-profile designers and brands, including Alexander Wang, Versace, Stella McCartney and Karl Lagerfeld. The Balmain collection will drop in H&M stores on November 5, 2015.



Images @olivier_rousteing

Kendall Jenner
Jourdan Dunn
Olivier Rousteing