balmain for h&m is coming
Olivier Rousteing announced the collaboration at the Billboard Music Awards.
Balmain is the latest brand to collaborate with high street giants H&M. Creative director Olivier Rousteing revealed the news via Instagram last night at the Billboard Music Awards. Rousteing captioned a gilded Instagram video "THE WORD IS OUT ⚡️⚡️ #secretrevealed join MY new ARMY #HMBALMAINATION #areyouready? @balmainparis @hm" before posting a series of selfies with models Jourdan Dunn and Kendall Jenner, who both wore pieces from the collection to the awards ceremony.
The full collection has not been revealed, but looking at the pieces Jourdan and Kendall were wearing, we can guess that there will be lots of Balmain Army military braiding with gold accents and accessories, pearl lattice work à la autumn/winter 12 and wrapped silky mini skirts referencing Balmain's autumn/winter 13 collection.
H&M have previously collaborated with a number of high-profile designers and brands, including Alexander Wang, Versace, Stella McCartney and Karl Lagerfeld. The Balmain collection will drop in H&M stores on 5 November 2015.
Images @olivier_rousteing on Instagram.