kanye west wants to fight bullying with fashion

The rapper has reached out to Payless shoes to collaborate on affordable style that all kids can buy.

by Wendy Syfret
21 May 2016, 12:53am

Image via @TeamKanyeDaily

When Kanye West recently appeared on Ellen he delivered the swarm of quotes, predictions and internet-friendly bon mots that we've come to expect from him. But amidst the memeable-madness he made a considered point about the importance of clothes growing up. Referencing a talk he had with President Obama (no big deal), he mentioned he'd made the suggestion that fashion was as weighty an issue as the environment. While his statement was brushed off he continued: "I remember going to school in the 5th grade and wanting to have a cool outfit. I called the head of Payless, I'm like, I want to work for you. I want to take all of this information I've learned from sitting at all of these fashion shows and knocking on all these doors and buying all these expensive clothes. And I want to take away bullying."

The claim might have been delivered with the rapper's usual drama, but it's a good point. Growing up clothes are a way kids form bonds and mark out social groups. Being unable to afford a cult item or look can not only see them left out, but also marked as a social outsider. Helping affordable brands make items that would bridge this sometimes very visible economic gap would make a real and tangible difference in many young lives.

In the time since he put that thought into the universe Kanye's made good on the claim. A representative for Payless confirmed to Racked in an email that "Kanye reached out and had a phone conversation with Payless CEO, Paul Jones".

While they didn't go into detail, it's awesome that Kanye is continuing his commitment to democratising fashion. While skeptics could gesture to the Yeezy price point in rebuttal to his intentions, it's worth remembering that he also opened the epic Yeezy 3 show to the public. 


Text Wendy Syfret
Image via @TeamKanyeDaily

affordable style