tiffany and co. let down their hair with zoë kravitz, janelle monáe and st. vincent
Inez & Vinoodh shoot Tiffany & Co.'s most surprising campaign yet.
Tiffany & Co. have shared their autumn/winter 17 campaign, The Only One, and the casting is just wonderful. Zoë Kravitz, Janelle Monáe and Annie Clark of St. Vincent lead the group of creative leaders, joining actor Elle Fanning, model Cameron Russell, and David Hallberg, principal dancer of the Bolshoi Ballet.
Inez & Vinoodh captured the artists, which Tiffany & Co. selected for their forward-thinking work in their respective fields. It is the first campaign under new chief artistic officer, Reed Krakoff, whose rather surprising choice of high fashion favourites Inez & Vindoodh — an interesting departure for the typically traditional brand — suggests a more contemporary direction under his watch.
Zoë Kravitz has certainly had year worth celebrating, with Big Little Lies up for six Emmy Awards. She will soon star in the forthcoming sequel to the Harry Potter spin-off Fantastic Beasts and Where to Find Them. Meanwhile, St. Vincent recently shared New York, the first new music she's since 2014's self-titled LP St. Vincent. Elle Fanning is currently doing the press rounds for Sofia Coppola's rendering of The Beguiled. View more campaign imagery below.
Text Isabelle Hellyer
Photography courtesy Tiffany & Co.