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prada announces it will go fur-free

The latest in a long list of design houses to declare that fur is simply out of fashion.

by Nicole DeMarco
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23 May 2019, 9:18am

Prada Spring Summer 2014 show. Photo by Catwalking/Getty Images.

Prada is officially joining a long list of luxury labels, including Coach, Gucci, Versace and Burberry, who’ve banned fur from their collections. This morning, the Italian Luxury group announced that they’ll be joining the other houses in their environmental efforts, and in partnership with the Fur Free Association, starting with the spring/summer 20 women’s collections.

“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,” Miuccia Prada said.

The entire city of Los Angeles has banned fur and there’s an ongoing discussion in New York about banning fur sales in the city by 2021, proving fur is increasingly out of fashion.

This article originally appeared on i-D US.