prada announces it will go fur-free
The latest in a long list of design houses to declare that fur is simply out of fashion.
Prada Spring Summer 2014 show. Photo by Catwalking/Getty Images.
Prada is officially joining a long list of luxury labels, including Coach, Gucci, Versace and Burberry, who’ve banned fur from their collections. This morning, the Italian Luxury group announced that they’ll be joining the other houses in their environmental efforts, and in partnership with the Fur Free Association, starting with the spring/summer 20 women’s collections.
“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,” Miuccia Prada said.
This article originally appeared on i-D US.