See Paris Hilton in Coach’s hot new holiday campaign


by Douglas Greenwood
02 December 2020, 12:20pm

Courtesy of Coach

Okay, 2020 was supposed to be the year many of us secured the bag. Throughout January, February, and geez, even March for a little while, we genuinely thought this might be a god-tier start to a new decade. Then Ms Rona arrived and everybody who wasn’t Jeff Bezos had to deal with the prospect of doing nothing for a prolonged period of time. The bag remained unsecured -- until now that, is. Paris Hilton has taken our advice literally, and has been snapped with her new Swinger bag in Coach’s festive campaign just in time to save 2020. Iconique.

kim petras

She joins some pals, namely pop star Kim Petras and internet legend Rickey Thompson, as the face of the New York fashion brand’s new handbag, and it may just have skyrocketed to the top of our Christmas lists. The Swinger style, a hot item back in the early 00s, is officially back, baby. And it arrives to remind you of a time when your biggest worry was not catching a highly contagious virus, but catching The Simple Life on T4. The visuals play into that iconic cultural era that many of us spent on MSN after school, telling our mums to bog off whenever she asks us what we’re up to.

Check out the cute pics and campaign video below, and head over here if you want to pester your mum for a Coach Swinger bag in 2020. 

rickey thompson
coach swinger


All images courtesy Coach

paris hilton