louis vuitton's new campaign stars jaden smith (and his met gala dreads)

It's an all-star affair for autumn/winter 17, with Game of Throne's Sophie Turner and the iconic Catherine Deneuve also joining the Louis Vuitton gang.

by Isabelle Hellyer
03 July 2017, 4:23am

Courtesy of Louis Vuitton.

After much teasing from Nicolas Ghesquière, Louis Vuitton has unveiled the Bruce Webber lensed autumn/winter 17 campaign. Jaden Smith and Riley Keough, the granddaughter of Elvis Presley, star alongside i-D covergirl Natalie Westling, Game of Throne's Sophie Turner, actor Catherine Deneuve, and French newcomer Kevin Mischel. If Jaden's dreadlocks look familiar, that's because he carried them down the Met Gala red carpet like a bouquet (along with a Beats Pill blasting hip hop).

Sophie and Riley, regulars at Ghesquière's presentations, were in Kyoto in May to watch his cruise show — from the front row, of course. 

The all-star autumn/winter 17 lineup proves a worthy followup to the spring/summer 17 campaign, which was also packed full of familiar faces, including Michelle Williams, Adèle Exarchopoulos, and Sasha Lane. Since taking up the creative director post at Louis Vuitton, Ghesquière's casting has proved consistently exciting, memorably appointing luxury's first-ever video game ambassador, the Final Fantasy character Lightning, in spring/summer 16.


Text Isabelle Hellyer
Photographs courtesy Louis Vuitton

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