check out gosha rubchinskiy's new campaign and film for topman

The Russian designer is bringing the industrial vibes.

by Wendy Syfret
21 October 2016, 12:50am

Gosha Rubchinskiy has brought his signature high-fashion brutalism to Topman this week. The Russian designer lent his eye to the brand by shooting the campaign for their Christmas collection. Don't expect any seasonal whimsy though, the offering is pure Gosha — right down to the industrial setting and cast of offbeat but disarmingly beautiful boys.

While he wasn't involved in designing the collection, someone on the team is clearly following him on Instagram. On offer are bleach-detailed jeans, 90s slide-belts, flannel shirts, hoodies and a perfect twist of floral.

The shoot is accompanied by a short film, also shot by Gosha. 



Text Wendy Syfret

Gosha Rubchinskiy