exclusive: 2 step into 90s nostalgia with the nikelab x roundel air zoom spiridon
As the fruits of the collaboration fuses the world’s most iconic font with a cult classic style, Wavey Garms throwback to UKG, logomania and early morning tube rides home.
For the latest NikeLab and Roundel collaboration, the cult classic Nike Air Zoom Spiridon minds the gap with London underground's typeface - Johnston100. The creative coming together honours both the heritage of the shoe and Transport for London's (TfL's) one hundred year anniversary tweak to its instantly recognisable block-letter, sans-serif font.
In 1916, Edward Johnston's font was introduced by London Transport, bringing uniformity across the London city network. After a century of helping Londoners navigate their city, the iconic Johnston typeface was recently updated for the digital age, complete with # and @ symbols for the first time. "Our brief to Monotype was to go back to the original principles of Johnston, to reflect on the way the font is now, and see what we might have lost in its 100-year-journey," Jon Hunter, Head of Design at TfL explained in a press release earlier this summer. "We didn't want to redesign it, but we did know that certain things, for various reasons, had changed." As it continues to help Londoners get from A to B on signs, maps and posters, NikeLab and Roundel's celebratory collaboration sees the font used like never before.
The collaboration includes two colourways - white and navy, with the upper featuring Johnston100 font letters and numbers. The all-over print gives a nod to the head-to-toe logo looks that were prevalent in 90s London, the decade in which the style found its fame. If this nostalgic nod to UKG wasn't obvious enough, the campaign is produced by Wavey Garms and sees the Peckham based collective team the trainers with head-to-toe Moschino and Versace looks. Before ordering yourself a brandy & coke and performing a 2 step shuffle towards the dancefloor, take a trip back to the 90s as Andre Titcombe captures SNES gaming, arcade double dates and last tube rides home...