beyoncé-endorsed dance group to launch ivy park at topshop oxford street tomorrow

Syncopated Ladies’ will perform throughout the day in the windows of the London flagship store tomorrow.

by Lula Ososki
|
13 April 2016, 4:56pm

To celebrate the launch of Beyoncé's activewear label Ivy Park in collaboration with Topshop, Beyoncé-approved tap dance group are going to perform a bespoke dance routine inspired by Bey's latest single, Formation, live in the Topshop Oxford Circus windows throughout the day tomorrow.

The five-strong LA troupe Syncopated Ladies shot to fame after a video they choreographed to Beyonce's hit Formation went viral and reached over six million views after being spotted and shared by Bey herself.

The group will be dressedhead to toe in Ivy Park, showcasing the adaptability of the collection. Performances are scheduled for 9am, 12.30pm, 1.30pm, 5.30pm and 7.00pm, on Thursday 14 April at Topshop Oxford Circus.

Tagged:
Fashion
dance
Beyoncé
Topshop
Formation
Ivy Park
Oxford Street
syncopated ladies’