​binx is the face of superga

The i-D favorite is the brand’s latest ambassador.

by i-D Team
|
01 April 2015, 11:56am

Italian sneaker brand Superga have announced that Binx is the face of their spring/summer 15 campaigns. The supermodel follows on from Alexa Chung, Rita Ora and Suki Waterhouse. Not only has she modeled for the company, but she's designed four styles for them too in her first ever product creation.

Being one of the current crop of coolest, most Insta-popular models, Nashville-born Binx is bound to amass a new following for the sneaker company. A spokesperson for the brand said, "When you look at all that she's achieved in such a short time, it just made so much sense to go with her than anyone else." The campaign features a paired-down Binx with classic navy mids, summery prints, slip-ons and a highly-covetable silver pair, which she has casually strewn over her shoulders.

superga.co.uk

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