y-3 creates tennis collection for the french open
Yohji’s diffusion line teamed up with adidas Tennis to create these tropical new sneakers for Roland Garros.
The red clay courts of the French Open will have some killer new sneakers sliding across their surface this year when pro players Jo-Wilfried Tsonga and Ana Ivanovic debut the new Y-3s, created alongside adidas Tennis. The ball boys and girls at the tournament at Roland Garros (May 19- June 7) will also be decked out in Yohji Yamamoto's finest footwear. It follows Y-3's strides into soccer, when Yohji's uniforms and cleats for Real Madrid in hit the pitch in August last year.
The collection is in Yohji's signature black-and-white, but with bright floral Hawaiian prints bringing the summer sports vibes (Coolmax technology and two-layer mesh panels make these super breathable and light). Adidas's Global Creative Director, Dirk Schönberger, said, "Y-3 is pioneering the future of sport and fashion. The collaboration with adidas Tennis as seen in the Roland Garros collection adds a new dimension to the possibilities of the brand, bringing the spirit and energy of high-fashion to the courts. It's an exciting opportunity to fuse the iconic style of Yohji Yamamoto -the master of fashion- with the modern language of sport."
The collection has just launched globally on adidas.com and at adidas stores, Y-3.com and in Y-3 stores.
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