world premiere: watch willow smith’s new video 'why don’t you cry'

Teenage angst, family conflict and enlightenment straight from Willow’s higher self feature in the brand new music video, dreamt up by Willow and shot by i-D.

by i-D Staff
17 September 2015, 2:05pm

Prepare to shed tears of joy when you watch the world premiere of Willow Smith's new video for Why Don't You Cry, made in collaboration with i-D. The i-D cover star focuses on coming of age themes, with a narrative concept written by the Willow herself.

In her own words...


"This teenage girl wants to be an artist. Her parents are very very strict and she suppresses all of her negative emotions towards them. She never cries. They rip up the invitation to her performance that night, telling her she is never going to succeed in an artistic career and that this kind of behavior isnt acceptable in their household - 'She is just a child.' The girl ignores them and does what her heart is telling her anyway. She gets on stage to find nobody in the crowd but her higher self who has been trying to communicate with her throughout the entire video. On stage she comes to accept all aspects of herself and lets out all of her suppressed emotions. The black abyss that AcE and the girls higher self are perfoming in is the teenage girls subconscious, they are the music bubbling up inside of her, that her parents want to keep under wraps. When she is backstage letting out the last bits of her tears, the higher self appears and is ready to become one again - through the teenage girls emotional release. She has come to terms with her divinity." 

Styled by i-D's Julia Sarr Jamois, the Mike Vargas-directed video looks awesome too, with bright flashes of make up, threads from Jaden's label MSFTS and a space suit fit for travelling to the outer reaches of your mind.

READ our interview with Willow Smith

music videos
julia sarr-jamois
Willow Smith
new video
world premiere
Why Don't You Cry
mike vargas