the agender fashion site that says “you do you”

A new online fashion platform is leaving the identification spectrum behind.

by Alice Newell-Hanson
19 August 2015, 2:25pm

"'Gender' is a word a lot of people are tired of hearing," says Logan Jackson, the creative director of the new online fashion platform You Do You, "Whether it's because they want to just live without a label, or because they are scared of it. But it's still so far from becoming an obsolete term - and right now is such a fascinating time because of the discussions taking place around it."

Logan, a photographer based in NYC, says that having grown up in small-town Arkansas he understands that "do you" is not a universally accepted mantra. "I know that a message like this one is not easily digestible for everyone." But that's exactly why he, Kristiina Wilson -- a fellow photographer-- and friend Casey Geren decided to create an online space for people across the identification spectrum. "We feel that it is important to be represented, and to know that you have a place, no matter how you look/dress/act." And, he says, "I think that message needs to reach every nook and cranny of the country right now."

The site, which launched last week, has editorials featuring designers like Eckhaus Latta, Moses Gauntlett Cheng and Vejas that explore the complexities of gender or ignore it completely. There are interviews with artists including Casey Spooner and Mars Hobrecker, a profile of the 20-year-old transgender model Kira Conley, and - personal fave - a beauty feature about bowl cuts.

"We're going to continue to search for people breaking boundaries, whether they are artists, designers, or just human beings living the life they know to be theirs," says Jackson. "Some of the most exciting times," he adds, "are meeting these new designers and artists and getting to know what's important to them. That in turn helps us keep creating for them…a little cheesy maybe, but sometimes cheese is truth!"


Text Alice Newell-Hanson
Photography courtesy You Do You

Eckhaus Latta
Moses Gauntlett Cheng
Logan Jackson
mars hobrecker
kira conley
kristiina wilson
you do you