barbie embraces diversity with three new body shapes

The iconic Mattel doll now comes in tall, curvy and petite, with a range of skin tones, hairstyles and new clothes.

by Charlotte Gush
|
28 January 2016, 4:44pm

Barbie has evolved. Answering calls from diversity activists, feminists and parents around the world, Mattel have just revealed three new body shapes for Barbie - Tall, Curvy and Petite, each in a range of skin tones, with many new hairstyles and a much broader range of clothes.

"We believe we have a responsibility to girls and parents to reflect a broader view of beauty," said Evelyn Mazzocco, Senior Vice President and Global General Manager Barbie. "Barbie has always given girls choices -- from her 180 careers, to inspirational roles, to her countless fashions and accessories," she continues, adding, "We are excited to literally be changing the face of the brand -- these new dolls represent a line that is more reflective of the world girls see around them -- the variety in body type, skin tones and style allows girls to find a doll that speaks to them".

There's a curvy Kylie Jenner-alike wearing a mesh sports dress and a black cap; a tall black hipster with a red afro and cut-off jean shorts; a petite girl with olive skin and pastel-coloured mermaid-style hair; the original Barbie body shape with East Asian features and preppy style; and many further options for Barbie fans.

"For more than 55 years, Barbie has remained a global, cultural icon and a source of inspiration and imagination to millions of girls around the world," says Richard Dickson, President and Chief Operating Officer of Mattel. "Barbie has reflected the world girls see around them. Her ability to evolve and grow with the times, while remaining true to her spirit, is central to why Barbie has remained the number one fashion doll in the world".