exclusive: dior teams up with instagram artist bessnyc4 for a series of glitchy videos
The short videos for DiorSplit sunglasses bring together the past and future of Dior.
For its latest sunglasses collection, DiorSplit, the fashion house has collaborated with pop culture artist Doug Abraham aka @bessnyc4 for series of glitchy short films. A reflection of both the future and the past, the Instagram clips mash together backstage images and photographs from the campaign along side black and white photographs from the 50s archive of Dior, echoing the play of lines and mirrors of the eyewear collection.
"For DiorSplit I was given the Dior video and image archive, as well as their current campaign stills and videos," Abraham explains via email. "The project was to collage the two together in a sort of future/past 'split', creating a third combined Dior reality."
The full series of films will be released on Dior shortly.