explore today’s creative narrative with le book’s connections new york
This week the best in print, film, digital, experiential, social-content creators, image makers, creative partners and solutions descend on the Big Apple.
Images courtesy of Calvin Klein
"Le Book started as a source of information and inspiration thirty years ago in a non-digital age," explains Le Book partner Michael Kazam. Since its inception in 1982, Le Book has been a tool enabling connections. Quickly bubbling beyond the effervescent creative community of Paris, it soon brought together the industry's brightest talents with the brands, agencies and media that sought their light. As media advances, so too does Le Book. "It has evolved into a platform for creative discovery. It's no longer strictly about the best image makers - but now it's about content creators and creative solutions. Whereas before it was about hearing I saw beautiful work (ie photos, videos) - now it's about 'I didn't know that even existed' as showcased work now includes multi layered content creators and creative technologists offering solutions such as VR, AR, social, experiential - the best in international content creation."
As the platform develops into more than an opportunity for curated networking and talent sourcing, Le Book Connections is an annual opportunity to identify trends and review the best work of today. With annual shows in Paris, London, Berlin, Chicago, LA, Amsterdam, San Francisco & Stockholm - the time for New York to connect is now. This week LeBook present their 40th and 41st Connections Conversations and it's not too late to RSVP. On Wednesday, the panel of creative leaders, including Calvin Klein's Executive Creative Director, will assess the impact of technology on branding and communications. On Thursday, the panel including i-D's US managing editor Alice Newell-Hanson will ponder brand storytelling in a changing media landscape. As we wait for the next chapter in LeBook, here's what happened in Paris this Spring.