gucci's next campaign might only feature models of color

The brand has posted a series of casting videos that could offer a hint about its pre-fall 2017 campaign.

by Wendy Syfret
30 January 2017, 1:05pm

Over the weekend, Gucci appear to have offered us a teaser of its pre-fall 2017 campaign. Taking to Instagram, the brand posted nine casting videos, all featuring models of color answering questions like, What does it mean to have a soul? And, What's your spirit animal?. While the brand have stated they're not offering any further information beyond the clips, The Cut has reported that casting for the project was done by the progressive Midland Agency, known for its work with Hood By Air and Eckhaus Latta.

The brand has a history of using social media to hint at upcoming campaigns: Jared Leto and Vanessa Redgrave both previously took over Gucci's Snapchat. Under Alessandro Michele's lead Gucci has previously championed diversity by embracing gender fluidity across their shows and campaigns, although they also faced criticism in the past when it came to racial diversity.

But if these clips are any indication, things will be looking up in the new year. We can't wait.


Text Wendy Syfret
Images via @gucci

alessandro michele
models of color
midland agency
models of colour