gucci is going to show in paris next season
“I wanted to pay my homage to this incredibly important and fundamental country for our culture and history.”
Alessandro Michele is taking Gucci to Paris next season. WWD reports that the Italian house will be showing its spring/summer 19 collection in the city of love and croissants and haute couture, the final of three creative homages to France.
The first was its pre fall 18 campaign, a nod to the 1968 student riots in Paris. “Inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late 50s and 60s,” the campaign video noted, it featured a crew of young people painting cars, protesting on the streets, burning newspapers. All in Gucci, obviously.
The second ode is next week’s cruise show, taking place in Arles. “After cruising New York, London and Florence, France was the most natural and organic landing place for Gucci,” Alessandro said about this decision. “I wanted to pay my homage to this incredibly important and fundamental country for our culture and history.”
The French/Italian marriage make sense. As Marco Bizzarri, president and chief executive officer of Gucci, told WWD: “Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering.”
Get yourself a brand that can do both.