Proceeds from Kate Moss’ new collection will be going to Save The Children

The collection is inspired by the butterfly effect: the theory that small actions can lead to huge change.

by Tom George
25 February 2021, 2:36pm

Inspired by the ‘butterfly effect’ theory that a minute action somewhere in the world -- such as the flap of a butterfly’s wings -- can have a colossal impact elsewhere, Kate Moss and KMA Studios have released a new collection of t-shirts and hoodies with proceeds going to Save The Children

“Having recently launched KMA Studio the team and I wanted to create more sustainable merchandise which also benefits others,” the 19-time i-D cover star and self-professed butterfly fanatic said in a statement. The collection is entirely organic, taking pride in its responsible production methods and recyclable packaging. “Partnering with Save The Children on a limited run of hoodies and t-shirts means we can donate to a greater cause through our small-scale project.”

Both the t-shirt and hoodie have an abstract design in hues of pink, blue, and green that is inspired by an image by student photographer Finlay Pitt of a butterfly wing on a microscopic level. From each sale £5 will be donated to Save The Children, a charity that works in over 100 countries to support children in becoming whoever they want to be whilst keeping them safe and healthy. 

Check out the collection below, also photographed by Finlay Pitt. Both items are available to buy from today on the KMA Studios Online Store.

Kate_KMA Studio Butterfly.jpg
Courtesy of KMA Studio
Lila_KMA Studio Butterfly.jpg
Courtesy of KMA Studio
Louis_KMA Studio Butterfly.jpg
Courtesy of KMA Studio
Samer_KMA Studio Butterfly.jpg
Courtesy of KMA Studio
Save the Children
KMA Studio