hermès’ fresh new fragrance is a celebration of female friendship

Feminine, mischievous, bold and irreverent, Twilly d’Hermès is for the young Hermès women and their BFFs.

by i-D Staff
|
29 August 2017, 1:31pm

Drawing on the irreverent spirit of youth and centring around themes of girlhood and female friendship, Hermès' brand new fragrance marks a new step for the iconic brand. Named after the famous narrow silk scarf, Twilly d'Hermès fuses together three main ingredients: ginger, for that youthful freshness, tuberose, for that feminine allure, and sandalwood, for that earthy sensual heat.

"It is with young women in mind, by observing their lives I created Twilly d'Hermès," expert perfumer Christine Nagel explains. "Free, bold, connected, mischievous and irreverent, youth can turn expectation on its head, swim against the tide, impose their own rhythm, invent a brand new tempo." It is this independent female spirit which is captured in the fragrance's campaign video. Following a lively group of young women, the film focuses on the intimacy of female friendship.

Twilly d'Hermès is available at all Hermès stores and selected department stores

Tagged:
Fashion
Beauty
Hermes