gosha rubchinskiy autumn/winter 15
The Russian wonderkid autumn/winter 15 melded mullets with Milanese sweet shops and Russian football hooligans.
Young Russian designer Gosha Rubchinskiy, combined two cultural waves to produce his autumn/winter 15 show. The first was the Paninaro movement, an 80s Milanese collective of kids with mullets who hung around, not outside bars and clubs, but one particular snack shop, Il Panino and tried to outdo each other's style of high fashion meets retro sportswear. The second was the Nazbol (National Bolshevik) movement, an underground, illegal Russian political party created in the 90s, born out of an identity crisis caused by the end of the USSR and with borderline extremist views. These kids were known for their provoctive demonstrations and penchant for football hooligan culture.
The result was a collection, like all of Gosha's work, made for the youth of Russia today, for those who have both political opinions and the "cool" factor. The word "sport" was emblazoned across garments in both Russian and Chinese, linking the two empires in their constant but friendly historical competitiveness and with an overall message of peace.