yahoo/mic publish rihanna review before they've even heard it

The future of online journalism, y’all!

by Stuart Brumfitt
27 November 2015, 10:55am

Such is the competition between websites to beat each other to a scoop, that quick fire reviews and hastily whipped up opinions come flying out the blocks to "the b of the bang". But yesterday Mic made a false start by reviewing Rihanna's new album Anti before they'd even heard it and it was published on Yahoo, who aggregate other sites' content. The site accidentally uploaded a template review of the album featuring generic biographical details ("The 27-year-old performer's latest album"), pre-existing information ("streaming exclusively on Tidal") and [INSERT HERE] sections for flourishes of originality (yet to come). For many it's a sad and scary example of how online media works - caring not a jot for consideration, reflection and genuine opinion - but for realists in the industry it's simply a canny way of prepping your content so it's good to go and can haul in the hits. Rihanna's album is indeed due out today, so get ready, set, go for a stampede of reviews and be sure to keep a close eye on Yahoo - will they be bold enough to publish this one? [INSERT THOUGHTS HERE].

In the aftermath of the outrage, the review's writer Chris Riotta's response couldn't have been better.