thomas tait will not show at london fashion week
The London-based designer will instead present his collection by appointment during Paris Fashion Week.
Thomas Tait has announced that he will not be presenting his autumn/winter 16 collection at London Fashion Week in February, eschewing the catwalk in favourite of a private showroom during Paris Fashion Week, open to press and buyers by appointment only.
"It's a small and strategic decision to take the time I feel my work deserves, and to refocus and redevelop how we actually present the clothes," Tait told WWD, explaining that, "There is so much work that goes into what I do, and it's very much part of the brand DNA to really develop something that inside and out is extremely well considered".
Tait's decision follows the announcement from Proenza Schouler last week that they have banned all preview images and reviews of their next collection, with the embargo lasting until the styles hit the stores. About the announcement, i-D writer Alice Newell-Hanson commented, "It's nuts that customers are expected to see clothes online and on their Instagram feeds in December and still feel the same craving for them six months down the line when they finally become available for purchase".
Tait explains that his feeling is less about overexposure, and more about the reductive nature of the catwalk format. "So I often feel as if -- with a catwalk show -- although you have a sort of sensationalised moment, I do tend to leave the experience of the show and feel as if there is so much more we've been working on that no one could reasonably pick up on in the moment of the show," he says. The London Fashion Week schedule also reveals that Christopher Shannon has opted for a static presentation, rather than a runway show, this season.
The length of Tait's runway hiatus is unknown, though the LVMH Prize-winning designer does admit, "I'd be lying if I said I have no vision of returning to the runway; that's definitely on the map. It could be in a couple of seasons, it could be in a couple of years. Who knows? But I want to come back with something that will hopefully exemplify my experience over the last few years showing at London Fashion Week and also be a testament to the time that I am taking now to reassess how people interact with the clothes".
Text Charlotte Gush
Photography Benjamin Alexander Huseby
Styling Beth Fenton
Hair Federico Ghezzi at CLM
Make-up Thomas De Kluyver at D+V Management using M.A.C.