how ed ruscha is bringing art to coachella

The iconic West Coast artist is working to launch Desert X, a biennial exhibition of international art, at the same time boho babes invade the Coachella valley.

by Emily Manning
05 January 2016, 8:13pm

Most Coachella chatter typically concerns which rock stars can be coaxed out of quasi-retirement for two weekends: last year it was AC/DC, this year it's Guns & Roses, and -- despite offers of $5 million and a 100% vegetarian event -- it'll probably never be The Smiths. But come 2017, the Coachella valley will also be home to some of the art world's brightest stars at a newly announced biennial headed up by Ed Ruscha.

Ruscha sits on the board of Desert X, a biennial art fair slated to launch in the Palm Springs desert between February and April 2017, overlapping with the major music festival. The desolate California landscape has played an important role in the development of the West Coast contemporary movement, inspiring diverse works from James Turrell's light and space studies to Ruscha's own text-driven paintings. And it's this legacy that's the core of the festival's focus: "The idea is to invite artists to respond to the desert's history, geology or mythology, or otherwise to create site-specific works," reports Jori Finkel in the New York Times.

We wonder if Kris Kardashian, who actually has a Ruscha print hanging in her foyer, will make a stop by after dropping her kids off at Koachella sorry, Coachella. 


Text Emily Manning
Image via Flickr Creative Commons

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