​florence welch talks alessandro michele's gucci 'magic'

The Florence + The Machine frontwoman sang the creative director's praises in London.

by i-D Staff and Jack Sunnucks
28 April 2016, 4:16pm

Florence Welch is currently touring wearing an entirely Gucci custom wardrobe, so it seems apt that she's the brand's ambassador for watches and jewelry. It's kind of a brilliant fit — with her wild Pre-Raphaelite mane and attic raider style, she's the perfect muse for Alessandro Michele's wild vintage inspired imaginings. Says Flo, "When Alessandro and I first met, we bonded over our love of jewelry. I truly believe that what he is creating at Gucci today is magic, and I am so excited to be part of it."

Obviously Florence was dripping in the house's signature jewels, wearing a mix of rings in 18 karat gold and the G-Timeless automatic watch, which is decorated with a mix of decorative bees, hearts and stars — evidently Michele's extending his romantic vision to every aspect of Gucci. 

florence and the machine
alessandro michele
florence welsh