sadiq khan wants to ban body shaming ads on the tube
'I am extremely concerned about this kind of advertising which can demean people, particularly women.'
Body shaming bullshit begone, or at least that's the line London Mayor, Sadiq Khan, is taking when it comes to sexist advertising on the underground. Y'all remember Protein World's hideously sexist "Beach Body Ready" campaign last year? You know, the one that caused a series of online and IRL protests and a petition that amassed over 70,000 signatures and 200 official complaints, and yet was still not banned by the Advertising Standards Authority. Well, from next month that's the kind of thing Khan is hoping to put a stop to.
Addressing TFL in statement, London's newly elected Mayor announced the following: "As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end. Nobody should feel pressurised, while they travel on the tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this".
Putting his plan into action, the Mayor's office has already asked TFL to instigate a steering group to work with its ad agencies in order monitor the kinds of ads it runs and whether they comply with TFL rules, because, after all, as TFL commercial development director Graeme Craig told the Guardian: "Advertising on our network is unlike TV, online and print media. Our customers cannot simply switch off or turn a page if an advertisement offends or upsets them and we have a duty to ensure the copy we carry reflects that unique environment". Watch this hopefully sexist-free space.
Text Tish Weinstock
Image via Twitter