asos is turning leftover fabric into reusable sanitary pads

The Kujuwa Initiative supplies young women in Kenya with period products, while also addressing fashion's waste problem.

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Aug 24 2018, 9:36am

While ASOS sells over 140 different labels through their site — much of which is fast fashion — the company is also known for their ethical efforts and environmentally-driven initiatives. In addition to a pledge to ban problematic materials like cashmere, silk, down and feathers by the end of January 2019, they've also launched a sustainable fashion training program to help educate the people who make the clothes they sell.

Now they've also launched The Kujuwa Initiative with Kenyan clothing manufacturer SOKO Community Trust, to provide education and sanitary products made from leftover material to young women in the Kasigua region of Kenya. Women there are frequently forced to miss school and work during their periods due to a lack of resources and infrastructure, and this program will endeavour to support these women with resources and tools.

The plan is that local seamstresses will produce kit bags containing cotton underpants, reusable pads, soap and a wash bag, which will be given out to those in the community. This, as well as developments to create spaces for girls to change privately, are part of a broader plan to improve conditions in the region.

This article originally appeared on i-D AU.


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