snakehips drop new video for 'cruel' — and it’s all about zayn

In the depths of Tokyo, Zayn moves through the neon haze of different dimensions.

by Francesca Dunn
09 August 2016, 12:25pm

When UK producer duo Snakehips dropped glitchy new single "Cruel" last month featuring man of the moment Zayn Malik, the world lost their shit at what proved to be a perfect producer/popstar pairing. With a huge crossover in their colorful aesthetics, the video accompaniment sees Zayn take the lead and enter the cinematic Japanese landscape that carries across all Snakehips visuals. As the location warps and the endless shot moves only forwards through neon-lit scenes. The real world might be dark and full of terrors but he's so loveblind by a certain Venus in Converse that nothing else really matters. More of the same please.

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Zayn Malik