jeanne lanvin and a huge couture legacy
The legendary French house celebrated its 90th anniversary on the runway yesterday, and with a new exhibition at Palais Galliera in Paris opening this weekend.
La Cavallini, 1925 © Patrimone Lanvin
"On my first day at Lanvin, I was presented with the logo. A logo is a bit like a surname; at Lanvin it is a mother with her daughter. The whole spirit of the fashion house is summed up in that logo" declares Alber Elbaz, artistic director of Maison Lanvin, oldest French fashion house still in business, since 2001. The logo was created for the thirtieth birthday of Jeanne Lanvin's lonely daughter, Marguerite, and featured on the perfume bottle of Arpège.
Mademoiselle Jeanne, who started her career in the 1880s as a milliner, moved to children's clothes before opening a women's department. The exhibition features beautiful hats, many authentic colourful sketches and some sublime couture gowns with ethnic inspiration or art deco style. Through lavish embroideries, sequins, beads and appliqués which were the trademark of Mademoiselle Jeanne, the exhibition shows how crucial is the legacy of Jeanne Lanvin to the couture world today. When hearing Mister Elbaz's confession: "What I'm hoping is to hear the visitors say: "I love Jeanne Lanvin", we can assure you that, after visiting the exhibition, everyone will adore Jeanne Lanvin.
Jeanne Lanvin at Palais Galliera runs from March 8th until August 23rd.
Text Oscar Heliani