from the mosh pit to the morning after, check out nan goldin's underground shoot for mcq

Iconic photographer Nan Goldin captures the Alexander McQueen diffusion line's dark, youthful and rebellious spirit for spring/summer 16.

by Ryan White
|
25 January 2016, 4:03pm

Famed for her deeply personal portraits of marginalized characters and communities, Nan Goldin has turned her lens to fashion for McQ's spring/summer 16 campaign. Shot partly at the brand's recent party with Warp Records at London's Electrowerkz nightclub, the campaign captures the hedonism and excitement of the city's youth and nightlife culture. The campaign also features Zach Robinson -- drummer for the band Swim Deep -- alongside Mayka Merino, Taj Figeroa, and Jonah Larrington.

"Usually I use my own friends in my shootings but to my surprise I made a real connection with these kids and really enjoyed them -- especially watching Taj playing football with an apple," Goldin told WWD. The result is an intimate, visceral series of photos that could sit as comfortably in an exhibition as on a billboard. 

Tagged:
Campaign
nan goldin
McQ