Photography Martin Zähringer

mfw: moschino autumn/winter 14

Jeremy Scott's latest turn for the Italian giant left us hungry for more, plus behind the scenes of the consumer cornucopia

by Bojana Kozarevic
|
21 February 2014, 6:00pm

Photography Martin Zähringer

EVERYONE PLEASE LOOK AT JEREMY SCOTT'S T-SHIRT. It said 'I don't speak Italian but I do speak Moschino'. And that he does very well- accenting it with his own lingo whilst paying homage to one of fashion greatest dictionaries defined Franco Moschino. It was brash, cartoonish and loud. Last season was also a loud goodbye dance by Jardini to Moschino's greatest hits, and this season saw a new translation of Moschino's archive by Scott. It was fused with modern semiotics of capitalist titans (McDonald's and Chanel) with colour and energy and chains and gold eeevverrryywhere. Moschino never shied away from palpability, and neither has Jeremy Scott which makes this match a perfect one. Hurrah for the fun, for the energy and WORD UP to Jeremy Scott's Moschino autumn/winter 14.

Photography Martin Zähringer

Credits


Text Bojana Kozaveric
Photography Martin Zähringer

Tagged:
FASHION WEEK
Photography
Milan
Jeremy Scott
Backstage
Moschino
Milan Fashion Week
womenswear
Martin Zähringer
MFW
autumn/winter 14